Ten years from its launch, the Armani/Casa division of the Giorgio Armani Group has established itself as a global leader in the luxury interiors market. Synonymous with an elegant and contemporary lifestyle, Armani/Casa is the expression of Giorgio Armani’s own vision of the home as an intimate but sophisticated setting with an atmosphere of comfort and harmony.
In a cross between urban and natural scenery, where there are infinite possibilities for variations created by pairing these two opposites, the intervention of light, projecting a play of shadows and reflections, transforms regular architecture into irregular elements. Exquisite embroideries that, over time, have characterised the Armani image, are transformed into textures that are now seen in the home collection. Hence a sophisticated tailored design is created, giving each piece a new type of classical air.
A perfect fusion of Armani’s fashion aesthetic and philosophy of décor, the Armani/Casa Exclusive Textiles by Rubelli collection speaks of the deep bond between fashion and furniture. The collection features textures inspired by exquisite embroideries that characterise the designer's style. A few stronger colours such as ruby red, jade green and sapphire blue pair with more subdued smoky gold and smoky grey. Dreamy japanese landscapes decorate the collection, based on the design of a fabric from the Rubelli archive.
The collection is composed of refined cannetés and decorative details that draw inspiration for antique armour, reinterpreted using geometric shapes to create a contemporary take on the motifs.
Following thorough archival research, the geometric patterns and textures have been deconstructed, both, magnified and minimised to create new and interesting patterns.
Research into antique armoury revealed many fascinating details, such as Japanese Katana sword’s hand guards, ‘Tsubas’, offering a unique source of inspiration for the patterns in the collection.
The intertwined effects, cannetés and textures of the armour have been transformed into beautiful fabrics with intricate binding structures and precious materials including silk, metallic yarns and metal laminates.
A new colour palette is introduced to the collection for the first time featuring strong jewel tones such as ruby red and jade green. The origins of the names, i.e. gemstones, refer to the high-shine effect of these colours on woven silk. Nickel has also been introduced as a darker tone to create depth – an intense yet sophisticated choice.
Rich materials, shapes and surfaces found in nature have been the source of inspiration for this year’s collection.
Armani/Casa is introducing in the 2014 collection precious fabrics that draw inspiration from traditional weaves and techniques which have been revised with modern technology. A particular attention has been paid to the selection of yarns: lurex metallic yarns are combined with natural fibers such as linen and silk, achieving delicate contrasts of material and luminosity.
The three-dimensional effects and textures imitate the natural surfaces of seashells and precious stones; they are obtained by weaves which enhance the uniqueness of the yarns. A large palm leave design completes the nature-oriented theme.
The 2014 collection broadens the variety of fabrics suitable for curtains and sheers.
Armani Casa introduces the technique of traditional embroidery, interpreted with geometric patterns on precious silk organza and on taffeta.
Semi-transparent and three-dimensional effects, obtained with the technique of fil coupè and retractable weft, show a strong connection to fashion.
The collection also includes a precious silk georgette, a multiple-layer sheer with a foliage pattern in relief and a curtain with textured effect.
A must for the Armani Casa collection: a damier this year is interpreted through a precious double cloth voile of pure silk.
Metallic tones of gold, silver, nickel and copper contrast the classic tones of the collection: ice, pale gold, taupe and gray. Bright colours, from blue to light blue, from sage green to peacock, create a contrast and recall the world of nature, the theme which the collection was inspired from.
Nature is a never ending source of inspiration for textiles and the 2013 Armani / Casa Exclusive Textiles by Rubelli collection is inspired by flowers, by the surface of materials, ranging from water to earth, and by animalier patterns.
The flowers selected have an oriental approach that recalls the refined world of Giorgio Armani. Orchids and dahlias are presented in contemporary large scale compositions, which provide a modern look to the fabrics. Delicate orchids (GAETA and GROVE) are woven with effects that seem painted on precious silk satin. The rounded dahlias (GARDA) glitter over the silk background due to the very shiny yarns that weave them.
Also the geometric designs of this collection have an oriental mood, and are inspired by structures and architectural elements (GAYA e GIFU), or by natural materials such as bamboo (GENT).
Two intriguing printed velvets (GRUMELLO, GALWAYS), one a lizard skin pattern, the other a peculiar feather and fur design, together with two opulent jacquards (GEMONA, GINEVRA), both inspired by feathers, build the animalier section of this collection.
Thanks to the resistant yarns used and to the tight constructions, the 2013 Armani/Casa fabric collection is particularly suitable for upholstery.
Three sheers (GOA, GENOVA, GRANADA), with subtle structures and look varying from natural to sheen, refine the assortment of Armani / Casa’s curtain fabrics. All sheers are introduced in double width for easy use.
The earthy colours of sepia and military green are enhanced by strong vivid colours of red gold and brick, which contrast with the shadow blue, the darkest shade of the palette. The classic tones of Armani /Casa are always available: ivory, ice, silver, pale gold, taupe, red and anthracite.
The theme of the 2012-2013 collection is the western approach to the oriental culture.
The new fabrics have been created to strengthen and enrich the world of Armani/Casa Exclusive Textiles by Rubelli.
The most interesting aspects of the new collection are the combination and superimposition of different elements: on one side traditional patterns and decorative motifs, the essence of the Venetian heritage of Rubelli, on the other the rigorous designs, the canneté and the damier of Armani/Casa.
The signature piece from the collection is “Fenice”, a highly decorative design woven on a silk loom and showing a detail of a Venetian Renaissance painting by Tintoretto. The large scale design is treated tone on tone and it is available in a highly sophisticated palette of colours such as pale gold on gold.
A fine chromatic fil rouge runs through this collection: the precious shades of gold, silver and metallic colours which characterise the 2012-2013 Armani/Casa’s collection. “The Golden Age”.
Textural effects, micro structures, surfaces and colour: the Armani/Casa Exclusive Textiles by Rubelli collection combines the vast assortment of basic and decorative fabrics created during the previous two seasons.
The world of plants is the new source of inspiration for the collection, with the image of the branches and leaves of an age-old oak as the idea behind the Edmonton silk lampas and the Ellora printed silk satin.
A weave reminds us, in a modern graphic version, of a typical basket construction, and warp and weft alternate in the Elvezia matelassé to create three-dimensional surfaces. In addition to all-over patterns, such as Eldorado, Equador and Espoo, botanical textures are experimented in which the typical lines and ribbing of leaves become decorative elements (England).
The animal print, always a feature of Armani/Casa creations, is introduced with inspiration drawn from crocodiles (Eraclea), snakes (Ely) and sea-horses (Este) developed via weaving and printing techniques.
The latter represents an important new feature which adds value to the vast textile experiments of Armani/Casa fabrics. The technique of digital printing is applied to exclusive grounds in silk (Elvas) and linen (Este), with the palette showing a preference for neutral and natural colours.
Colour continues to dominate with timeless non-colours such as dove, ivory, sand and greige. This delicate palette is rounded off with touches of meadow green, shocking pink and coral orange as expressions of the latest trends in fashion.
This collection perfectly embodies Giorgio Armani’s aesthetic approach: luxurious and understated. These are beautifully elegant fabrics that reflect that indefinable sense of glamour that derives from the fashion scene, thus allowing you to dress your own home in Armani.
The range emphasises wool and silk and cotton and silk combinations, which impart body to textures that alternate between glossy and matt. Geometric or wavy motifs, patterned or solid in contrast colours team unusual shades such as peacock blue and pink; these are juxtaposed with simpler fabrics such as rough linen, silk and cotton that reveal the intrinsic visual quality of the weave.
To round off the collection, lightweight curtains in textured silk and a selection of weights bring a further dimension to this exceptional range.
The first collection, featuring jacquard, damask, velvet and curtains, is designed to provide contemporary and cosmopolitan home furnishing solutions.
Silk plays a primary role amongst the fabrics of the new collection.
The 20’s and 30’s era provides the leitmotif for the creations and is revisited through evocative interpretations of samples and themes typical of the first decades of the twentieth century: stylised plant motifs, the sinuosity of lines and animal themes which are featured in the most significant patterns in the collection.
Armani textures and cult iconography figure prominently, including checks, damier patterns, plain fabrics and micro patterns, all of which are interpreted in this collection in a variety of new weaves and colours exclusive to the Maison. The collection is completed by a range of lightweight drapes, indispensable to the total look of the interior.