Rubelli at Casa Italia in London

Rubelli, following its contribution to the new Italian Embassy in London, is also present with its textiles at Casa Italia, the new London home of the offices of the Italian Embassy, the Italian Cultural Institute and ICE, the agency for the promotion abroad and internationalisation of Italian companies. The Victorian building, covering around 2,000 square metres in the heart of Westminster and overlooking Buckingham Palace, has been redesigned by interior designer Nick Vinson.

Alongside brands such as Molteni, Poltrona Frau, B&B Italia, Flos, Poliform and Ginori 1735, Rubelli was chosen for the textiles, which Vinson used for the curtains in the reception rooms. For Casa Italia he selected Dahlia, an embossed satin in silk and wool, and Vanity, a plain silk fabric with an iridescent effect. In the renovated historic interiors, characterised by a confident use of colour, Vinson chose a palette of light and neutral tones for the textiles. The segale, cipria, corda, lichen, paglia and pietra variants of Dahlia, together with the pietra and sabbia tones of Vanity, help lend the contemporary spaces of Casa Italia a refined and timeless elegance.

Rubelli’s presence also extends to the Giuseppe Verdi Room, where the work Grande Storia dell’arte italiana by artist and illustrator Gianpaolo Pagni has been installed. The piece consists of four textile panels reproducing pages from art history books by Carlo Giulio Argan, on which the artist has applied brightly coloured geometric shapes, creating a series of contemporary tapestries with a striking visual impact.

Beyond its institutional and diplomatic role, Casa Italia also represents an international showcase where the excellence of Made in Italy and the best of Italian craftsmanship can be experienced up close. A prestigious setting in which Rubelli is proud to enjoy a visibility of its own.