Partnerships
Rubelli has finalised multiple working partnerships with companies and other organisations. In addition to the Armani Casa Exclusive Textiles by Rubelli licence, signed with the Armani maison to produce the fabrics collection, Rubelli has organised partnerships with other famous furniture producers such as Moroso and Molteni, and with well-known theatres such as the Arena di Verona and La Fenice in Venice. Rubelli played a part in important operas – as The Cunning Widow, The Barber of Seville and Don Giovanni – by supplying the fabrics for the scenes and the costumes for the various lead players. Rubelli played a role also as star supplier of fabrics for renown movie productions as Harry Potter, Elisabeth, Casanova, The Tourist and for the series The Borgias; as well as for Dangerous Liaisons and Marie Antoinette, both winners of academy awards for best costumes.
An interesting co-marketing agreement has also been signed with Santoni, an Italian luxury brand, for the production of the Rubelli|Santoni footwear and bags collections, without forgetting the initiative with Automobili Lamborghini that during the Fuori Salone 2016 in Milan presented the new Huracán LP 610-4 Spyder with the soft roof covered with an exclusive Rubelli fabric. There have also been various joint projects with young talents, supported by Rubelli in the development and execution of their textile projects: ACQUA ALTA by the designers Zanellato and Bortotto; PILA 47, an original fabric-covered armchair, now in the Rubelli collection, by two young designers, Nava+ Arosio; a series of works by artists from Italy and elsewhere presented over several years at the Venice Biennale. Moreover, Rubelli is always open to new and somehow “out of order” experiences. One of them is its recent collaboration to SPIRITUS MUNDI by the designer Ray G. Brown who used the fabrics in an absolutely unusual way for his immersive installation, on show in London in February 2019. For all these activities, linked to art, design and culture in general, Rubelli can rely on 4 efficient PR offices (in Milan, Paris, London and Munich).
The book Rubelli, A Story of Silk in Venice, by Irene Favaretto and published a couple of years ago, is an invaluable account of the passion of the Rubelli family for its work, for art and for the Venetian culture in which it is rooted.