Rubelli, a Venice company with a history spanning over 170 years and specialising in the creation of high-end fabrics for interior design, has signed a three-year sponsorship agreement with the Fondazione Arena di Verona.
Currently run by the fifth generation of the Rubelli family, the company produces and sells topend, high-quality furnishing fabrics - brocade, damask, velvet, silk and lampas, all fashion leaders in the world of textile design.
Its brands nowadays make Rubelli one of the leading world groups in the furnishing textiles industry. Rubelli fabrics decorate world-famous theatres, castles and museums throughout Europe, as well as distinguished private homes.
Deeply entrenched in the Italian tradition, the company exports worldwide and has showrooms in major cities including Milan, Rome, Florence, Paris, London, Munich, Moscow, New York, Las Vegas, Dubai and Singapore.
Rubelli’s history has always been linked to the world of art, concrete examples of which are the exhibitions that it has organised and promoted in Italy and elsewhere, such as “Benozzo Gozzoli and the Procession of the Magi” and “Lampas, damask and brocade in paintings by Pietro Longhi. Portraits of eighteenth-century Venice by Rubelli”, as well as sponsorships, donations and support for museums, theatres and other institutions such as La Scala, La Fenice, the Albertina Museum in Vienna, the Peggy Guggenheim Collection in Venice and FAI (Italian artistic and environmental heritage fund).
For 2007 Rubelli is continuing with these activities by opting to become official partner for the Verona Arena for three years, the sponsorship concluding with the 87th opera festival in 2009.
“The awareness and enthusiasm for opera shown by the Rubelli family led us to become a partner of the Fondazione Arena di Verona”, said Alessandro Favaretto Rubelli, lawyer and president of the family-run company. “Via this scheme we intend strengthening and endorsing our link with the world of art and culture. I have listened to music, and opera in particular, from a very early age, and seeing our fabrics on such a prestigious stage with its wealth of history will be very exciting for my children and for myself”.
For the new stage set for Rossini’s opera “The Barber of Seville”, the director Hugo de Ana chose over four hundred metres of damask, lampas and velvet from the various collections of the Rubelli Group.
The stage design and the costumes for Figaro, Rosina, Conte d’Almaviva, Don Bartolo and all the characters in Rossini's comic opera are to bear the Rubelli label.
“A new and alternative approach to communication and to displaying our products. Moreover”, continued the President, Mr. Favaretto Rubelli, “we, like the Arena, have an international public as a target for our products, people with a great love and respect for fine things. These are factors that persuaded us to lay the foundations for a lasting working partnership and one which, we hope, will bring success to us both”.